Search engine submissions, search engine optimization Pay Per Click advertising by Tribal Internet Marketing

Search engine submissions, search engine optimization offers hints and tips for successful search engine submissions and smart search engine optimization for promoting your website to search engines. We assume that you have also read the information about the concepts of search engines and how they work.

We discuss the following search engine submission and search engine optimization topics that are relevant if you want to promote your website to search engines successfully.

Use the links to navigate to the text below.


Why submit my site?

The most frequently asked pages on the web are those of the searchengines. Websurfers are using these services to find and select the information they need out of billions of pages that are available on the web. Therefore it is necessary that owners of websites inform the searchengines about their websites. This can be done by submitting your website URL (the internet address or domainname of your website) to the searchengines of choice. Submission means telling the searchengine that you want your site to be listed in the searchengines database. This is normally a FREE service. After submission a robot visits your site to check if your site is ok for inclusion in the searchengine's database.

If you don't submit your site to searchengines, you will probably not receive a growing number of visitors. Unless you invest a lot in marketing your site. And the traffic can also grow in case you have registered a URL that is simple to find and that covers the content, like or If you still do not have a domainname registered, visit the domain registration page to select and register one or try your luck on a .COM name with this box (please type without "http://");

your .COM:

In all other cases you need to wait until robot a visits your site automatically. This might happen when the robot follows a link that another site had to your site. In that case you could be included into the searchengines database the robot works for.

And of course there is always the possibility that you on not want your site to be visible. In the robots topic we offer tips to prevent your site or certain pages from getting indexed in a searchengine.

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How to submit my site?

Submission can be done manually or by using an automated site submission services on the web; those saying "Submit your URL to 1550 searchengines for only $ 99,00".
Manual submission has certain advantages over automated submission. The most important one is that you will submit your website to a searchengine according to the procedures of that searchengine, and you can monitor the progression of your listing. The disadvantage is that you can not do that many searchengine submissions as an automated service does. See it as a difference between quality and quantity.

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Manual submission

For manual submission of your website, you need to take some actions. helps you in this process by offering the direct links, listed on the countrypages, to the submission pages of the searchengines.

Most "submit URL" pages ask you to fill out a form specifying your URL and email address. Some searchengines want more information like company, address, but also page titles, description and keywords. This mostly is the case if you want to add your site to a directory.
After you have submitted the form a robot will visit your site and if the robot likes it your site will be indexed and listed in the database of the searchengine. In case of submission to a directory, a human editor will visit your page, review it, and decide on inclusion.

The visit of a robot to your website or the review of an editor does not give any guarantee that your site will be included in the database of the search engine. will try to help you here, and give you the most necessary hints and tips to make a submission successful. So, please read this page carefully.

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Submit the toppage only?

There is an ongoing discussion about how to submit a site. Some say that you should only submit your top page to a search engine. Because the spider (robot or crawler) of the searchengine will visit this page and from that point it will crawl to the other pages on your website. It is then of course important that (starting) links to your other pages are listed on the top page, or on the pages that are linked from the top page (and so on). In fact this is the concept in which most spiders find their way around the web.

Others say that submissions for every page are necessary. This is called a "deep submit". Deep submission ensures that all of your pages are indexed. However, avoid submitting too many pages; it's considered spam.

We do not have a clear answer here. We only can advise you to follow the procedures of a submission form of a certain searchengine. If it does not mention anything about this topic we advise you to submit the top and the major pages of your website. Not more than five per day.

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Log the date of submission

It is wise to log the date of your website submission. With this date you can monitor the progression, because most searchengines will suggest you submit again if you are not listed within a certain amount of time (mostly two months). You might also need the date of submission when you want to discuss the submission of your website with the people of the searchengine.

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When will my site be indexed?

The time between your submission and the actual indexing normally varies from two weeks to two months. Some smaller searchengines index in a shorter timeframe, but the major ones take this time.

Unless you pay for your submission. Major searchengines like Altavista, Lycos, Looksmart and Inktomi ask amounts varying from $ 59 to $ 299 for each submission (annual fee) and guarantee a review of your site within 1 to 5 weeks.

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Where should I submit my site?

We advise you to submit your site to all the major search engines. These are listed in Step 4. You should also submit your site to the regional search engines of your country, this means if your site meets the submission criteria of these search engines. Goto Step 5.

In some countrylists it becomes obvious that searchengines use services of other searchengines. The most frequently used toplevel databases are and Inktomi. But also Alltheweb, Google, Looksmart and Fast are crucial sources. Make sure you get listed in these toplevel databases.

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What are robots?

Robots are programs that automatically follows the internet's hypertext structure by retrieving a document, and recursively retrieving all documents that are referenced. Robots have similar functionality as normal web browsers.

Normal Web browsers (Netscape, Microsoft IE) are not robots, because the are operated by a human, and don't automatically retrieve referenced documents (other than local images). Robots do this without any interaction. Web robots are sometimes referred to as Web Wanderers, Web Crawlers, or Spiders. These names are a bit misleading as they give the impression the software itself moves between sites like a virus; this not the case, a robot simply visits sites by requesting documents from them.

The information that tells a robot what to do (or not to do) is listed in a file called robots.txt, listed in the root directory of your website. This file contains the following (bold faced) information:

User-agent: *
Disallow: /Templates/

"User-agent:" indicates the name of the robot to which this information applies. With the asterix (*) you indicate that this information is meant for every robot. "Disallow:" specifies the directories of your site that should not be visited by the robot. The example tells the robot not to visit /Templates/. You can include multiple disallow lines in the robots.txt file.

With "Disallow: /" you tell the robot not to visit your site.

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The page title

We recommend that you first read the hints and yips for searching search engines, before you continue.

We think you would like to see your website ranked in the top 10 of the results in case somebody looks for certain keywords. We offer you a few easy-to-implement tips that help you along this road.

The page title is most important factor that influences the ranking of your website within a searchengine. The title should not be longer than 60 characters (including spaces), and appear in the top of the HTML code of your page delimited bij the <TITLE> and </TITLE> directives. Make sure your title covers the content of your page. Avoid using titles like "Welcome at". It does not cover the content.

This relevancy with respect to content is also valid for the keywords and description meta tags.

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The keywords and description meta tags

Meta tags are used to provide information about a document. Meta tags can be read and understood by robots. The meta tags are listed in the top of your HTML code between the <HEAD> and </HEAD> directives. Most searchengine robots support the standard keywords, description, author and robot meta tags. These tags will give Web page creators some control over how their pages are ranked and how they appear in the search results.

The most important meta tags for the ranking are the description and keyword tags. The description tag returns a description of the page in place of the summary that the searchengines would ordinarily create making it easier for users to determine if the site is relevant to them. The keyword tag provides keywords that the searchengines associate with your page and this will help improve your site ranking.

The keywords tag has a maximum length of 874 characters, including spaces etc.. A keyword should not be repeated more than three times. So do not add a keyword tag like <yellow flowers, red flowers, blue flowers, purple flowers>. The description tag has a max size of 150 characters.

Example of meta tags are;

<META NAME="keywords" CONTENT="flower delivery service, Den Haag">
<META NAME="description" CONTENT="We deliver flowers within the area of Den Haag">

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The number and location of keywords

The keywords you have described in the meta tags should be mentioned on crucial locations on your page. Searchengines prioritize pages where keywords appear "high" on the page. To achieve that, use your most important keywords for your page headline. Mention them again in the first few paragraphs of that page. The more you mention them, the higher on the page, the better you will be ranked.

Because of the structure of HTML code the use of tables and Javascript can "push" your relevant text further down the page. This might result in the fact that keywords are regarded less relevant by the searchengine. The words in the second column (the right part) of a two column table appear lower than the words in the first column. Make sure you also use the keywords in the first column!

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How often can I resubmit my pages?

Resubmit your site any time you make significant changes. The robots of most searchengines will revisit your site on a regular schedule, but some of them do not do that automatically. Resubmitting after major changes will help ensure that your site's listing is kept up to date.

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What is link popularity?

Next to relying on meta tags or keywords, a search engine assumes that a page receiving hyperlinks from other pages is an important page and therefore deserves to be ranked higher. Today's link popularity algorithms go one step further and consider the link popularity of each originating page, meaning that when a highly-popular page points to another page, it makes the target page popular, too.

The key is to make sure that your page is linked-to from as many other websites as possible. You can for instance try to get listed on the available start and linkpages.

Google is the most popular search engine on the internet. This engine uses an interesting but complicated mechanism to determine linkpopularity. It is called Google PageRank. I want to recommend you to read our comments on the Google PageRank mechanism, and to have a look at our Google PageRank calculation example.

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What about paid submission?

A growing number of searchengines are offering paid URL additions. They guarantee your site will be submitted within a limited amount of time. The alternative is to get visited by a robot for free, but this might take a while (6 weeks - 6 months) and no guarantees are given.

Examples are Altavista, Inktomi, Teoma and Yahoo!. All ask $$ and guarantee submission within 1 to 6 weeks when your site qualifies for inclusion in the directory.

Pay-per-click searchengines allow companies to bid on keywords that relate to their site. Companies submit their site's descriptions and titles, along with a list of keywords to the engine. They also specify the amount of money that they're willing to spend on each keyword.

For example, if you choose to pay $.20 for the keyword "puppy food", while others pay only $.19, your site would rank first. If, on the other hand, you pay $.02, you may rank low. For most pay-per-click engines, companies pay only when a visitor clicks on their website from the search results (clickthrough). Most engines specify a minimum amount of money needed for a company to open an account. Examples are and is an example where users get paid when they visit a site that is using the pay-per-click mechanism. Users have to register themselves first. Because of this registration Web marketers can focus on certain users based on keyword terms, gender, age and zip code. For example, a woman searching NetFlip for the term 'shoes' will receive different search results than a man searching for the same term.

This service is getting very close to be an electronic commercial marketplace. The advantage is that every time you enter a certain shop you receive a dime. The disadvantage is that the number of shops (and therefore the goods and services they offer) is limited. Netflip has over 1.000.000 registered users and more than 20.000 websites included (June 11th, 2001).

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Search engine promotion:

About search engine features and how search engines work. About search engine features and how search engines work.
About search engine submissions and how search engine optimization works. About search engine submissions and how search engine optimization works.
Perform a website test for search engine friendliness. Perform a website test for search engine friendliness.
Perform search engine submission to the major search engines. Perform search engine submission to the major search engines.
Perform search engine submission to the regional search engines. Perform search engine submission to the regional search engines.

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